Consultiq
Consultiq is a complete solution to modern business problems. They believe in inclusivity and work not as an advisor but as part of their clients' teams to help reach goals in the most effective way.
Business as an art form
Consultiq believes that business is more than a job, it is an art form. It is an opportunity to make a difference and help people grow and change for the better. Every engagement is a chance to build a real relationship, understand the goal and stay with the client through implementation.
They wanted a brand that felt inclusive and human, not the usual consultancy uniform of slate suits and stock photography.
Who we designed for
Sophistication, trust and leadership
Consultiq's palette reflects their promise to clients. Black for sophistication, blue for trust, purple for leadership, softened with a family of pastels for warmth and range.
Icons & Illustrations
A bespoke icon set and illustration style translate what Consultiq does into visual shorthand, so a visitor understands the value on first scroll.
Azo Sans, calm and confident
Azo Sans Family gives Consultiq a professional, consistent voice across every touchpoint, spacious enough to breathe on a landing page, tight enough to hold up in a data table.
Three routes, one signature
The process of creating a logo is most fun when the client is as excited as we are. We explored three directions before landing on the mark that felt unmistakably Consultiq.
A duo-tone signature logotype using custom typography and a line to signify growth. Sharp, but not quite Consultiq after review.
A mark depicting diversity and how Consultiq grows each client. The vibe was highly relevant to the brand.
The show-stopper for the Consultiq team. A seamless twining of two lines, one solid, one gradient.
From discovery to development
We started by getting to know Consultiq, their goals, their mission, their hard questions. After thorough research the UX team broke the work into seven clear phases.
Ask the questions no one else asks
Discovery calls are how we get to know a client, how they work, what their goals are and what challenges are in the way. We left every session confident about the information we had.
Personas, surveys, sharp insights
Extensive research through personas of Consultiq's target clients, surveys and outcome analysis. We fed valuable insights back into the strategy before a single pixel moved.
A display of expertise
'What We Do' is the series of processes Consultiq runs on a typical consultancy engagement. We retouched them and staged them so a first-time visitor understands the offer instantly.
Six functions, hassle-free
Consultiq's consultation revolves around six functions. We laid them out so clients can navigate the expertise with maximum convenience and minimum jargon.
Low-fidelity, high-signal
We sketched wireframes that give a basic understanding of how each page will feel. This step is where the user experience is really decided.
Mid-fidelity, ready for UI
UX experts converted the sketches into mid-fidelity wireframes so the UI team could design against the brand identity set earlier in the engagement.
Simple, neat, understandable
A component library kept the interface consistent and easy to read across every template, from marketing pages to interior functions.
Wireframes turned into a website
Consultiq's slogan started coming to life as their wireframes were transformed into high-fidelity prototypes. The team saw exactly how the site would look and feel before it shipped.
Nothing that matters gets missed
We selected an approach that made sure Consultiq's clients would not miss anything that could mean something valuable to them.
- ✓The overall look and feel of the website is calm and clean.
- ✓Catch-phrases and punch-lines make key sections stand out.
- ✓CTAs at multiple points keep potential clients' interest locked in.
- ✓A smooth design with a layout that makes sense to users.
- ✓Responsive adaptations were done carefully across mobile and desktop.
Design handed off to build, fast
Design assets flowed from the UX/UI teams to development the moment they were approved. Senior developers were quick to bring the designs to life without losing the fidelity of the brand.
Agile methodology
Agile is a software development approach that focuses on short, incremental cycles called sprints. We chose it to:
- Maintain focus and reduce scope creep
- Respond quickly to change
- Let developers work in parallel instead of blocking each other
